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Online dating sites trends: just exactly how Robyn Exton grew popular dating that is lesbian Her

Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual females, too little money for marketing suggested she’d head to nightclubs equipped with containers of spirits.

” In the days that are early’d head to nightclubs by having a container of sambuca within one hand, and tequila within the other, and encourage girls to download the app in substitution for an attempt,” claims the 29-year-old.

Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your portable toilets handing out wc paper with leaflets advertising the application.

This is back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual ukrainian male order brides figures increase steadily, then traction that is further gaining to good person to person.

Started in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, also to be into the dense associated with burgeoning myspace and facebook scene, the Her application now has several million feminine users throughout the world.

‘Crazy’

Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.

She claims industry had been dominated by “dating web web sites which were initially designed for homosexual guys, and tuned red for lesbians”.

Ms Exton had an inside company knowledge with this because at that time she ended up being doing work for a London-based branding agency, where her client made dating platforms.

The lamp minute whenever she chose to do something positive about the specific situation arrived whenever she was at a pub with two buddies, certainly one of who had split together with her girlfriend.

Ms Exton states: “We shared with her you need to join these websites to generally meet somebody else, there isn’t any other option. Read More